Lacoste Expands L.12.12 Shopper Project | New Shapes for Polo Inspired Collection

Posted on: Apr 25

Lacoste L.12.12. Shopper

Lacoste has extended its polo shirt inspired L.12.12 Shopper Project line for fall/winter 2012.

The collection's accessories combine petite pique and leather in colors inspired by Lacoste's iconic polos. As its name suggests, shoppers are the collection's centrepieces. There are seven in all with sizes ranging from small to extra large. For the new season, Lacoste has built on the shopper collection and added new shapes including a flat vertical tote bag, a large shoulder bag, and a clutch.

Lacoste International Travel Retail Director Catherine Bonelli says the L.12.12. bags are ideal for travelers, who should appreciate the washable fabrics and affordable prices.

"It takes the Lacoste brand to a new wider consumer audience, and is fabulous for travellers looking for something for themselves or a gift that is minimalistic and very chic," she explained.

Lacoste's new L.12.12 Shopper Project collection will make its debut next month at the Tax Free World Association Asia Pacific Show in Singapore. It will then be rolled out into stores, including its new flagship outlets in Hamburg, Montreal, London, Tokyo, and the soon to be opened Shanghai boutique.

Lacoste isn't a label I usually associate with accessories, but the bold red color and minimalist design of the L.12.12 Shopper pictured has caught my eye. Has it encouraged you to think differently about Lacoste?

[Source: The Moodie Report]

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