If ever a brand could be called out for obvious branding on a product, Juicy Couture would be found guilty for this particular one. It’s not like we don’t expect it; we find their name splashed on almost every bag or pair of sweatpants they create. It’s hard to miss when someone is wearing Juicy, which is surely the best advertising they can get.
The Rock the Bag Choose Juicy tote fits in with their signature look. The metallic leather handbag is boldly printed with the name’s catchy phrase “Choose Juicy” and makes no attempt to hide it. It’s not subliminal advertising. It’s directly-in-your-face advertising. You have to give Juicy Couture some credit for unabashedly commanding people to buy this bag and being completely successful with their experiment. The bold if not bossy Rock the Bag tote is very popular.
Despite its rather cheeky phrase, the handbag itself makes quite a statement. The Choose Juicy bag is available in hot pink or gold metallic leather. Either choice is definitely not for blending into a crowd!
On the gold option shown here, the screenprinted text contrasts the bag color with pretty silver lettering. Forget the old rule that you shouldn’t mix your metals. Silver and gold work together well on this Juicy Couture tote. The result is a flashy handbag that manages to look trendy without being overly garish.
In all, the Rock the Bag Choose Juicy tote is fun and stylish even if you are shamelessly promoting Juicy Couture when wearing it. A large, bright metallic leather bag might not be your thing, but it definitely has its place in fashion. Get this one for around $225.
More Features of the Rock the Bag Choose Juicy Tote
- Measures 17.5 x 18 x 4 inches
- Double shoulder straps with 7 inch drop
- Soft metallic leather
- Cotton lining
