Hermes might charge an arm and a leg for its iconic handbags and stylish scarves, but that hasn’t scared shoppers off in the last few months. The French fashion house has seen a sales increase of 23% in the first six months of the year.
While most of are still smarting from the affects of the global recession, luxury lovers continue to spend up big on Hermes. The sales figures are believed to be attributed to a surge in the Asian market, but that doesn't tell the whole story.
With its classic items like Birkin bags and silk scarves, Hermes never falls out of vogue. And let's not forget the company's high operating margin. It might smart at the cash register, but we all know Hermes' stylish items cost the consumers much more than the manufacturers. Birkin waiting lists may be a little shorter these days, but while the demand remains the brand can charge whatever it likes!
The sales figures are good news for Hermes, and if trend forecasters are right those numbers will only improve as 2010 comes to a close. I'm predicting a pretty big Christmas party at Hermes headquarters!
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