You've got to love an advertising campaign that knows who its real stars are. Iceberg Jeans may have enlisted the supermodel talents of Amber Valletta for this fashion photo, but this colorful satchel takes center stage.
Other photos do feature Amber's lovely face, but the harsh lighting and shadows mean the model plays second fiddle to the clothes and accessories.
It's a unique approach taken by fashion photographers Mert Alas and Marcus Piggott, but I'm not sure this collection has the style to really pull it off. This bag's bold fuchsia and green floral print and the daring metallic purple trim is obviously inspired by the 1980s. The vibrant design should give this purse a fun retro vibe, but the execution just seems a little messy to me.
I'll try to reserve my judgment until I see the rest of the spring/summer 2009 collection, but perhaps Iceberg Jeans should have allowed Amber to take the focus away from these accessories!