Easter time isn’t simply about showering the one you love with their weight in chocolate. Many retailers exceeded their expectations for March sales thanks to a surge in apparel and accessory purchases.
Luxury retail research firm Unity Marketing confirmed that Easter gifts are on the rise as part of a trend towards year-round gifting.
“Although no holiday rises to the gifting magnitude of Christmas, our research shows that Easter is growing in importance in the year-long gifting landscape,” explained the company’s president Pam Danziger, president of Unity Marketing.
In fact, the latest report suggests consumers currently spend around 24% more on Easter presents than they did two years ago. That makes Easter the second fastest growing gift holiday behind Halloween.
While chocolates, books, and toys targeted at youngsters remain popular, the fashion sector is one of the fastest growing gift sectors as the population gives to the significant adults in their lives. Wine, coffee, and personal care products are also becoming popular.
In my family we’re traditionalists who tend to opt for chocolate, although it’s shared around equally amongst the children and grown-ups. However that doesn’t mean I’d object to a new handbag in the mix as well!
What do you give your loved ones at Easter?
