An insurance company from the United Kingdom is offering the kind of service that women want. Sheilas' Wheels is exciting British broads with their comprehensive car insurance policies that come complete with handbag insurance.

The insurers offer up to £300 to cover the cost of a lost, damaged, or stolen purse, and an additional £200 for the belongings. It won't be enough to compensate for a mislaid Hermes handbag, but you could easily pick up a cute Bulga replacement.

Sheila's Wheels knows you're still going to be hung up on that missing Hermes purse, so it also offers free 24-hour counseling for women traumatized by accidents or other auto mishaps.

It's a great concept that comes with a terrible website. All the baby pink décor and Barbie-esque models make me want to hurl. But if you can get past the sugary Stepford Wife marketing it sounds like a great option for handbag-loving lasses. If only more insurance companies around the world would follow Sheilas' Wheels' lead!

[Source: Inventor Spot]
[Image Source: I Love Sheilas]

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