The new packaging is made from Forest Stewardship Council (FSC) Certified paper which is fully recyclable. The FSC certification guarantees the paper is not sourced from natural forests or habitats. Its trees are also not genetically modified, or grown with the use of harmful pesticides.
Gucci has also done away with the plastic laminate used on its bags, boxes, and tissue paper. Gucci is also switching from polyester to natural cotton for its ribbons and garment bags.
Even Gucci mannequins will get eco-friendly makeovers. They'll now be made from shockproof polystyrene, a durable and fully recycled raw material, and finished with water-based paints.
Gucci's new green philosophy will extend to every store. The brand hopes to significantly reduce its plastic waste, paper consumption, and carbon dioxide emissions by the end of the year.
Now if only we could convince Gucci to give up the crocodile skins and furs, the brand might become a favorite of all the environmental activists out there! While it's not there yet, I appreciate these baby steps.
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