I’m so used to hearing about major labels switching to the next big thing, the hyped-up newcomer, or the legendary icon when it comes to to model selection that it sometimes throws me off a bit to see one face repeatedly popping up in the ad campaigns of certain brands.
I know there are plenty of labels that stick to one gal or guy for several seasons in a row. For example, the most recent spring/summer campaign for Swiss brand Bally features the well-known talent of Christy Turlington, and it’s definitely not the first time her pretty face has appeared in its advertisements.
Well, I suppose that Gucci, like Bally, has found a face that fits its ideal and isn’t easily distracted by the young teen models that are taking the campaign world by storm. Instead of opting for the charms of 17-year old Karlie Kloss like Dior did for its recent spring campaign, Gucci has consistently kept Natasha Poly as its choice for ads.
The models around her might switch out, but Natasha has been a main player in the label’s fashion campaigns since 2005 and doesn’t seem to be going anywhere. Evidently Gucci feels very secure in its choice and pleased with Poly’s posing and pouting since the label’s already renewed her contract for 2010. I guess we’ll be seeing another year of her draped in the label’s handbags and various scant clothing. In the modeling world, that’s got to qualify as job security at its best.
[Source: fashionologie]
[Image: m.ariii/Flickr]
