Eco-conscious accessories label GG2G took out the top prize at yesterday's 2011 Social Entrepreneur Awards. The American company, which makes upcycled handbags and purses from old billboards and reclaimed restaurant seating fabrics, was awarded $5000 from reSET, the Social Enterprise Trust.
The award recognizes the work of individuals and firms with sustainable business plans looking to improve the community of Connecticut and offer employment prospects for its people.
GG2G plans to use the money to help establish a new location in Connecticut, in addition to its current operations in Milford. The green label's new premises will employ dozens of Connecticut locals, who will receive living wages and additional benefits. GG2G also plans to run a training operation to teach sewing and other necessary skills for putting together the company's apparel and accessories.
The firm's co-founder Dayan Moore said GG2G is not looking to establish a factory in Connecticut. Instead she sees the new endeavor as "a social enterprise."
We've long admired GG2G's quirky green accessories, and the upcycling efforts that go into this creation. Hopefully this prize will help the eco-friendly brand take things to the next level. Do you think the label is a worthy recipient of the honor?