French Bilum Brand Makes Billboards Into Eco-Friendly Bags

Posted on: Mar 7

French brand Bilum takes billboards destined for landfill and turns them into one-of-a-kind bags for men and women.

Creator Helene de la Moureyre uses her background in advertising to source the best billboards with the most dynamic designs. She pairs these with recycled seat belts for straps and adds the little touches handbag fans love. With cell phone pouches and coin purses inside, Bilum bags offer the practical perks that repurposed billboard totes often lack. The attention to detail and use of high quality hardware make these bags both boldly stylish and durable.

Bilum goes beyond an eco-friendly ethos by also fostering a socially responsible workplace. These recycled bags are constructed by disabled workers in a transitional employment program, giving them valuable skills they'll use in their future careers.

Bilum bags are available from selected fashion stores and online from The White Box.

[Source: Eco Fashion World]