Former Marc Jacobs Accessories Director Joy Gryson Launches New Handbag Collection with MCM | Coco Rocha Stars in Ad Campaign

Posted on: Aug 26

Who in the world is Joy Gryson? That's what I found myself wondering when I recently came across multiple headlines involving her name. I must be way behind on my fashion lines, but this one was a new one for me.

This one-time director of design for Marc Jacobs Handbag and Accessories started her own collection of leather handbags and shoes back in the fall of 2006. With her own unique urban styling of high-quality Italian leather, Gryson is one brand I'll be keeping in mind from now on.

Well, now this Korean-born, New York-raised designer is teaming up with established European luxury brand MCM, a company that has recently been working to make a comeback in the fashion world. The collaboration brings together Gryson's edgy, downtown style with MCM's longstanding reputation.

The advertising campaign stars new favorite in the industry, Coco Rocha. Sporting her recent hair color change from red to "almost black", the Rocha models the contemporary handbags with perfect panache in a photo shoot styled by Kathryn Neale Shaffer.

The Joy Gryson for MCM collection of bags will hit Saks and MCM boutiques at the end of the month.

[Source: Fashionista]

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