British singer Florence Welch is the new face of Gucci. The soulful singer may seem like a left-of-field choice, but it seems the label's creative director Frida Giannini has had her eye on Ms Welch for some time.
Giannini says she had the singer in mind while designing Gucci’s latest fall/winter line.
"As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman," she explained.
The pair first crossed paths at the Grammy Awards earlier this year, and Giannini was immediately "captivated" by Welch's presence. "She also has that confident and self assured look that goes hand in hand with the Gucci woman," Giannini added.
It might seem strange to cast a singer in the new advertising campaigns, but Gucci has a history of working with some of the major players of the music world. Mark Ronson and Rihanna have appeared in previous campaigns, so why not the striking redhead?
Personally I think it's a really smart choice by Gucci. Florence Welch is making some really interesting music at the moment which stands out against all the bubblegum pop and generic hip hop. She's also statuesque and absolutely stunning. Do you think she's the right woman for the job?
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