Devi Kroell’s Flagship Store Opens on Madison Avenue in New York City

Posted on: Nov 2

Devi Kroell might have a Target diffusion line under her belt, but her newest venture is a far cry from her affordable line of handbags featured in the budget-conscious store. This New York-based designer is moving up in the retail world ... specifically to a new flagship boutique in Manhattan's prestigious Upper East Side.

Since her first collection debuted in 2004, Kroell has been gaining momentum as well as more than a handful of celebrity fans. Fashionistas like Ashley Olsen, Anne Hathaway, and Rihanna have carried her luxurious designs, and even Gossip Girl has caught the Kroell fever.

The award-winning designer has earned her spot on New York City's Madison Avenue, and the real estate couldn't be more impressive. Exotic skin handbags, jeweled clutches, gorgeous shoes, and other items are impeccably displayed in the two-story flagship store.

"I wanted to create an airy, secluded space where shoppers could have a serene experience and take in the pieces at their own pace," the designer says.

Hopefully this is one fashion brand whose sales and success will continue to rise rather than dip into dangerous territory necessitating layoffs and store closings. Be sure to check out the new boutique at 717 Madison Avenue next time you're in the Big Apple.

[Source: Style List]

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