Following last week’s lawsuit against Tennessee salon Hair in XS, Coach is taking on another American store selling counterfeit versions of its bags. The all-American brand is suing Fort Lauderdale’s popular Swap Shop, and its founder Preston Henn, following a year of unacknowledged cease and desist letters.
When the retailer paid no heed to its warnings, Coach sent one of its investigators to Fort Lauderdale. He found a lucrative collection of counterfeit Coach stock at Swap Shop’s market stalls.
Henn is pleading ignorance on this one, claiming its impossible for him to monitor what his thousands of vendors are moving. However that sort of excuse has never washed in a case of this nature before, so something tells me he doesn’t have a leg to stand on.
Coach has aggressively targeted counterfeiters since introducing Operation Turnlock in 2009. Coach’s senior president Todd Kahn says the initiative looks to “make it both more costly and increasingly difficult for vendors to purchase, sell, move, or store counterfeit products in the United States. We have a responsibility to protect the brand’s core values and further enforce our commitment to this global issue, starting with our home market.“
What do you think of Coach’s efforts to stamp out counterfeiting?
[Source: Huffington Post]
[Image Source: Matthew Hurst/Flickr]
