It’s official. Britney Spears has regained her once-fading pop princess icon status. The rumored Candie’s ad campaign featuring the singer have surfaced on the Internet and are spreading like wildfire.
The company’s products, now available only at Kohl’s stores, are displayed in the ads in a cute, overly pink, yet sometimes provocative manner. Would you expect anything less from Britney? They almost seem to purposely highlight the two-sided nature of her … sometimes sugary sweet and deceptively innocent while completely risque at other times.
Spears has obviously been hitting the gym hard these days. Of course, I would expect some amount of airbrushing in any advertisement (sad fact but true). However, I’d imagine there was merely some smoothing out of these images since she’s back on tour singing and dancing, which requires tons of stamina.
I’m not sure I’m buying the company’s reason for choosing the singer because of her compelling “role model” status for the typical Candie’s market. Perhaps she’s made a career comeback but has she really regained an appearance of innocence in the public’s eyes? My guess is probably not.
However, the images from the ads are vibrant, youthful, and attractive, which are things I do associate with Britney Spears once again. See more of the singer-turned-Candie’s-model and even a television commercial for the campaign here at Style Frizz.
[Source: Style Frizz]
