Bulgari Focuses on Handbags in New Business Plan

Posted on: Mar 19

I drooled over the Chandra purse draped over Julianne Moore's naked arm in the latest Bulgari advertisement, and the good news is that there's many more where that came from. The company's CEO says he wants to double the brand's bag production over the next three to five years.

"We are not known for accessories; people think about many other brands than Bulgari for a bag," explained Francesco Trapani. "We want to change that."

Handbags, small leather goods, and silks currently account for around 7% of Bulgari's total sales. The company plans to lift that figure to around 15%. It's hoped that this step will make the brand more resistant to future economic downturns and improve profit margins.

While Bulgari will now focus on accessories, Trapani says the company has no plans to expand into shoe production. Following the recent announcement of a handbag collaboration with Matthew Williamson, it seems the label has plenty going on without adding shoes to the mix!

[Source: Reuters]
[Image Source: Sergio Calleja/Wikipedia Commons]