Betty Boop Fights Breast Cancer | New Charity Tote for Sandra Ibarra Foundation

Posted on: Nov 5

Be Solidary Be Boop BagBreast Cancer Awareness Month might be over, but fashion firm Karactermania is continuing to fight against the disease with the release of a limited edition Betty Boop bag.

The handbag is the cornerstone of the Be Solidary! Be Boop! campaign, which looks to raise awareness of the importance of prevention and early detection of the disease. A percentage of profits from the bag's sales will benefit the Sandra Ibarra Foundation. The foundation is the brainchild of Uruguayan former model Sandra Ibarra, a two-time cancer survivor.

Ibarra personally selected Betty Boop to be the face of this year's campaign. The cartoon character may not have faced the challenges of real life cancer survivors, but she symbolizes independence, beauty, and glamour. Ibarra's signature orange ribbon also decorates the handbag, and she contributed her handiwork to the design. The orange ribbon might seem an unusual choice, but the more traditional breast cancer campaign color of pink is also represented in the bag's background.

The handbag will be available from a range of gift boutiques and department stores in Spain this December for €39.95. €5 from each sale will benefit the cause. There's no word yet whether international customers will be able to order the bag online, but if not it sounds like a great excuse for a Spanish getaway!

[Source: Licensing.biz]
[Image Source: Lavanguardia]

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