Betsey Johnson Seeks Diffusion Line | Designer Spreads the Word to Potential Buyers

Posted on: May 10

Betsey Johnson is no shrinking violet, and that's probably an understatement. When the spunky and popular designer has something to say, she usually just speaks her thoughts.

That's exactly what happened when she decided that company needs to design a diffusion line. When approached by New York Magazine at the DKMS Gala the other evening, Johnson came right out with her idea.

“Hello! I’m ready. You know, QVC, HSN, whatever it’s called, yeah, I am ready for that,” Johnson told us at the DKMS gala last night. “I love volume, and as long as it can be fun and really me, I think it would work now,” she added.

It's no secret that diffusion lines by big names like Isaac Mizrahi and Alexander McQeen at retail giant Target have done very well. Even Christian Siriano has worked with Payless Shoes for a collection.

If a budget-friendly line of Betsey Johnson designs makes it way into affordable retailers' hands, I'd most definitely predict some of that volume that Johnson craves for her company. Lots and lots of volume.

[Source: NY Mag]
[Image: The Heart Truth/Flickr]

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