European accessories label Ash has entered the United States with the opening of its first American store. New Yorkers can now shop for the brand’s footwear, handbags, and other leather accessories at 44 Mercer Street, SoHo.
The store is an imposing site spanning 2300 square feet, with high ceilings, modern design, and wood and metal displays. Currently it stocks men’s and women’s wear, although the Ash kids collection will also arrive in late summer.
It’s taken some time for Ash to arrive in America. Patrick Ithier and Leonello Calvani launched their label in 2000. Their vision of melding French luxury design with Italian leather and expertise remains as pertinent now as it did at the brand’s inception more than a decade ago.
“We are thrilled to bring the Ash store to America,” Patrick Ithier said. “There is already such an amazing Ash brand identity in the US and we are excited that our customers and fans will now have a flagship store location where they can go to shop.“
The New York store is Ash’s 14th boutique, after locations in the UK, France, Spain, Italy, Denmark, Greece, Japan, Korea, and Australia. In August Ash will open two new stores: one in Athens and the other in Copenhagen. The label also plans to open outlets in Taipei, Milan, Seoul, and other global locations in the coming months.
It sounds like world domination is on the agenda for Ash!
[Image Source: Ash Facebook page]
