Anja Rubik Stars in Gucci Advertisement for New Jackie Handbag

Posted on: Jun 30

Gucci has got it right with its latest advertising campaign for their Jackie collection. The fashion house has abandoned exotic locales and color, preferring instead to keep it simple.

Polish beauty Anja Rubik stars in this basic black shoot captured by the legendary photographic duo Inez van Lamsweerde and Vinoodh Matadin. But the main focus is that gorgeous Jackie handbag.

This season's Jackie maintains its famous bamboo details, but there are some exciting changes for bagistas. Gucci has experimented with leathers, releasing a gorgeous metallic with a violet hue, and black and khaki python purses. It’s also available in a new size, giving purse fans even more choice.

The Jackie is available in 12 different versions. You'll see it in Gucci boutiques and all the usual retail outlets this fall. There’s no word on pricing yet, but you can expect those snakeskin handbags won't be cheap! At least we've got a little time to save our pennies!

[Source: View on Fashion]