Kim Kardashian’s ShoeDazzle website has created a new Powerful Pink range to raise funds for high profile breast cancer charity, Susan G. Komen for the Cure. The site has been creating pink fashion items for the cause every year since 2009.
ShoeDazzle’s chief operating officer Deborah Benton said the shopping site wanted to do its bit as “breast cancer affects so many women around the globe.” She added that the Powerful Pink collection was designed with women of different ages and tastes in mind, although probably only girly girls will want to wear items that are honeysuckle pink!
The Powerful Pink range features the Stephanie pumps and Beth booties, named after ShoeDazzle clients who’ve survived breast cancer, a pair of casual sneakers, a zebra printed scarf, and the convertible clutch purse pictured.
The Powerful Pink range will hit the ShoeDazzle website on October 1 to coincide with Breast Cancer Awareness Month. 10% of sales from the line will reach Susan G. Komen for the Cure. It’s disappointing that the donation is so small, but I suppose we shouldn’t really criticize any company that gives. Will you be digging deep to support ShoeDazzle’s efforts, or would you prefer to make a direct donation to the charity?
