Neiman Marcus will host a luxurious scavenger hunt tomorrow October 1, with the help of location-based social networking site Foursquare.
The high-end retailer will hide 15 Nancy Gonzalez red crocodile clutch purses at 15 of its 41 stores across America. From noon customers can check in via Foursquare to determine whether they’re near one of the hidden purses. If they are hot on the trail, another message will provide more information about locating the arm candy. The first 15 people to find the $1400 clutches get to take them home.
The promotion will last until 4 pm, but something tells me it won’t take that long for luxury lovers to track down those bags. If you’re not lucky enough to snap one up, you can enter the in-store competition to win one. Every Neiman Marcus store will give away an additional Nancy Gonzalez clutch.
Gabrielle de Papp, Neiman Marcus’ vice president of corporate public relations, hopes the scavenger hunt will encourage customers to engage more with its Foursquare presence. I’m not sure whether it’ll do that, but it’s sure to generate a lot of buzz. Most of us can only dream of owning such an exotic purse, so anything that gives us the chance to win one is bound to be popular!
[Source: International Business Times]
[Image Source: John Stephen Dwyer/Wikipedia Commons]
