Miche Bags, famous for its innovative interchangeable handbag, has unveiled its new Hope purse, a design that aims to raise big bucks for cancer research.
Funds raised by sales of the bags in the United States and 14 other countries will benefit the Huntsman Cancer Institute, a cancer center located in the University of Utah. The center looks to understand cancer, use that knowledge to create and improve cancer treatments, help ease the suffering of cancer patients, and educate others about the disease.
“Our goal – and hopefully it’s something that we far exceed – but our goal right now is to donate at least a million dollars to cancer research,” affirmed Miche Bag’s designer, Jennie Platt.
“Six months ago, we started coming up with the idea that it was time for Miche Bag to give back. We’ve been so successful and blessed, and we really wanted to do something in our community that really gave back.”
The purses were inspired by Miche Bag’s dealings with real-life cancer patients and survivors. The designers asked these brave folks for quotes describing cancer battle. The results are printed on the Hope purse in bold lettering: phrases like “Fight like a Giant,” and “No Regrets.”
Hopefully the eye-catching designs will prove to be conversation starters. The more awareness this cause can generate, the better!
