Jimmy Choo is famous for sexy stiletto heels and red-carpet ready purses, but the designer is now dressing down for charity. The fashion house has created some cute casual shoes and handbags to raise funds for the Sir Elton John AIDS Foundation.
These limited edition items are part of Project PEP, an initiative to help support the Simelela Rape Center in Cape Town, South Africa. One quarter of the accessory sales will help the charity provide the vital HIV preventative medication Post Exposure Prophylaxis (PEP) to abuse victims, as well as offering counseling and support.
The cause is close to the label’s heart, as Jimmy Choo founder and president Tamara Mellon worked with Elton John on the auction project 4 Inches. This landmark program helped to secure the Simelela Center’s future.
Each Project PEP accessory features a signature laminated print starring iconic Jimmy Choo hallmarks, such as snakeskin, grommet laden leather, a scribbled phone number of the brand’s London store, and a picture of Ms Mellon gracing the cover of Vogue Italia.
“It’s a whole collage of the DNA of Jimmy Choo,” Tamara Mellon explained.
The print covers tote bags, clutches, sandals, ballet shoes, and summer-ready flip flops. Prices start from $95 for the flip flops, up to $995 for the large handbag. The Project PEP collection will hit Jimmy Choo boutiques and department stores in November.
