Karl Lagerfield’s latest muse is Heidi Mount. The 21-year-old American model stars in Chanel’s latest advertising campaign.
Heidi and the iconic quilted handbags she shares the spotlight with are real life artworks in these commercials, which draw inspiration from the work of Danish painter Vilhelm Hammershoi.
The muted gray color scheme makes the black and white Chanel purses look a little more dramatic, but it’s an interesting choice for the coming season. Compared to the vibrant saturated hues we’ve seen in so many recent spring/summer campaigns, this looks positively drab. Karl says he was looking for inspiration in the natural light of sunset, but to me it looks like he’s missed the mark. Where are the bold oranges and pinks we associate with that time of day?
While the advertising campaign may seem more appropriate for winter, it’s not without its charms. I love the airy space of its Parisian apartment setting, and the subdued colors are ideal for Heidi’s ice princess good looks.
