FAB|Starpoint is preparing to launch a brand new range of youthful backpacks and satchels, just in time for the new school year. The latest endeavor for the company behind the cutesy Hello Kitty brand and sophisticated Carlos Falchi is Mojo, a range aimed squarely at the teenage market.
FAB president and chief executive officer Steve Russo said that to date, the company has produced youth products through various licensing agreements. Mojo is the next logical step for the business, as it allows FAB to utilize its own creative talents for a range of exciting, youth targeted accessories.
The Mojo logo will sit alongside a variety of designs, including the limited edition skull patterned Mr. Peterson backpack pictured, colorful retro patterned Pop Prints, and street art printed StayLoud bags.
They’re made from a range of cheap and cheerful materials, including canvas, nylon, and polyester. Those materials may not impress luxury lovers, but they keep these school bags priced affordably between $30 and $70. And let’s remember that students are so hard on their backpacks, they never last more than a school year or two anyway!
The range of Mojo backpacks and satchels is currently available to pre-order through the Mojo Backpacks website, ahead of their official release.
