Stella McCartney has gotten in touch with its inner child for the 2009 fall advertising campaign. French beauty Sigrid Agren finds herself in a Worcestshire forest surrounded by the characters from Bambi, and a real life fawn!
The animated woodland creatures from the beloved children's flick add a touch of whimsy and innocence to the campaign, but they also underpin a more serious message. They remind us of the reality of fur and leather exploitation, the darker forces of the fashion industry that Stella McCartney rejects. Thumper looks so cute here; can you imagine him turning up as a purse? And Bambi himself could so easily become a Prada Cervo Antik Bowler Bag!
Ryan McGinley realizes Stella McCartney's vision here, delivering a powerful and important message about animal rights in such a beautiful way. After all, as any Disney fan knows, a spoonful of sugar helps the medicine go down!
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