Roxy Where It’s At Hobo | Simple and Affordable Plain Tote

Posted on: Oct 27

For once, cute surf-wear designer Roxy has produced a hobo that is more about simplicity than canvas.

Where usually the designer's signature logos and prints are all over the bag, this simple Where It's At hobo has only plain and minimalist white synthetic. Suddenly this casual designer is more than appropriate for the office, and with the cool rounded shape of this slouchy tote, I expect it will have many admirers.

It will have even more when people see the $30 price tag, making the not only stylish but super affordable. Of course, good design and brilliant style only really work when they fit with the brand's aesthetic, and this is where the Roxy tote starts falling down.

There is no color in the bag. None at all. Even the lining, which would be a great opportunity to inject some of the Roxy spirit, is plain and simple white. There is no individuality, no flair.

All in all this is a functional and useful bag, even if the handles are a little short. But is it Roxy? Not even a little bit, so I worry that people will choose other cheap designers instead.