Liz Claiborne Inc. is making good on its promise to focus on its high-end specialty brands with the expansion of Kate Spade New York in the Middle East. This week it opened a new Kate Spade store in the Dubai Mall. The recent outlet announcement follows the launch of another Kate Spade boutique in Kuwait's 360 Mall last month.
The Middle East stores feature Kate Spade's colourful handbags, small leathergoods, apparel items, jewelry, and other accessories.
Kate Spade president and chief creative officer Deborah Lloyd said she was thrilled to bring her company's goods "to a city and region where a quality lifestyle is a high priority."
"The fundamental principles of the brand are enduring quality, elegance, simplicity and always an element of surprise, and we feel sure that our colorful yet sophisticated product range will appeal to consumers across the region. I am also looking forward to seeing how women in the Middle East will add their own twist to styling our designs."
The latest stores are just the start of Kate Spade's presence in the increasingly fashion conscious Middle East region. The fashion house plans to open new Middle Eastern stores in various locations, including Qatar and Bahrain, throughout 2012 and 2013.
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