Our taste for It bags waned once the financial crisis hit, but it seems they might be making a comeback. The first genuine contender for the title in some time is the Gucci 1973 tote bag.
These things all start with celebrity endorsements after all, and plenty of stars have been spotted carrying this gorgeous purse. Angelina Jolie, Eva Mendes, Jennifer Lopez, Penelope Cruz, and Heidi Klum are just some of the style icons who’ve been snapped with this piece of eye candy.
It makes sense that these personalities have snapped up the bags, as just like the purse itself they favor classic good looks. The 1973 tote was inspired by the bags Gucci created in the 1970s. The vintage GG monogram and traditional curved flap make these handbags real status symbols.
Of course they’ve got the four-figure price tags to match their exclusive It bag status, but if that doesn’t deter you you’ll find the 1973 tote at Gucci stores and Farfetch.
