Here's our first look at Rihanna’s new commercial for the Gucci UNICEF Tattoo Heart handbag collection.

The collaboration was a labor of love on both sides. Gucci creative director Frida Giannini chose the beauty from Barbados for her fresh look.

"I wanted Rihanna on board with this ...

Gucci's long association with UNICEF continues this year with the release of a special white version of its Tattoo Heart Collection. 25% of the sales of the bags will be donated to the charity. This will assist them in providing aid to orphans and children affected by HIV and AIDS ...