Proenza Schouler is a relative newcomer to the world of advertising, but it's already daring to be different. For its spring/summer 2012 campaign, we see the fashion house forgetting about its model and focusing on its wares.

It seems a tad ...

I'm so used to hearing about major labels switching to the next big thing, the hyped-up newcomer, or the legendary icon when it comes to to model selection that it sometimes throws me off a bit to see one face repeatedly popping up in the ad campaigns of certain brands.

I know there are plenty of labels that stick ...

Gucci's creative director Frida Giannini has us all craving warmer weather in her latest advertising campaign. We're transported to a tropical paradise with sparkling turquoise water and bronzed hotties Ryan Kennedy and Natasha Poly. In fact, it's not too different from the poolside Cruise 2010 campaign, but the models ...

The Northern Hemisphere is preparing for winter snow, but the fashion world is already setting its sights on summer. Gucci takes us there with this vibrant advertising campaign for its Cruise 2010 collection.

The commercial takes us to the Mediterranean with its aquamarine pool and the bronzed, toned body of Ryan ...

Gucci has gone troppo with its spring/summer 2009 advertising campaign. The photo has a truly international flavor with models from all over the globe. Australian glamourpuss Abbey Lee stars alongside British beauty Lily Donaldson, Russian siren Natasha Poly, and Swedish sensation Jonatan Frenk.

The models ...