After hearing of the designer's dilemma of only being able to afford one piano for the runway when he envisioned a parade of them down the catwalk, Steinway donated not one but five grand pianos for the big New York event.

The generous (and apparently publicity conscious) company even added in the musical talent. Classical chart-topping group 5 Browns tickled the ivories for an enraptured audience as the models glided past them in fashion forward get-ups.

Still, on the creative end of things, one can only wonder what could come of Mr. Posen's new regard for the piano maker. "To me, Steinway is the last luxury company in America," Mr. Posen said, turning to accept more kisses.

I'm glad that all creativity hasn't been squashed because of budget woes. However, maybe only someone like the crowd-gathering, well-respected Zac Posen can pull in support such as this.

[Source: Wall Street Journal]
[Image: Rubenstein/Flickr]

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