More details have come to light about Coach's Reed Krakoff line. The collection, named after the brand's creative director, is all about luxury fashion items.

It's a curious move considering the current economic climate, but Coach's chief executive Lew Frankfort insists it's "a perfect time." He explains that consumers are rethinking where and how they shop.

"We believe the Reed Krakoff label will define new American luxury, which has a distinctive aesthetic at an attractive price point," Mr. Frankfort said.

The Reed Krakoff range will include luxury clothing, handbags, jewelry, and accessories. It will be sold in a select number of stand-alone stores, boutiques, and specialty stores. The company seems determined to separate the luxurious Reed Krakoff line from Coach, as it will not be available in Coach stores.

Creating a new luxury brand seems like a risky venture in a global recession, but I suppose nothing innovative comes without a gamble, does it?

[Source: Reuters]
[Image Source: Shoshanah/Wikipedia Commons]

Coach Handbags on eBay

Reed Krakoff is hardly a household name, but the Coach president and creative director may be about to step into the spotlight. Fashion Week Daily reports that Coach will develop a new brand around Mr. Krakoff.

The details are a little fuzzy at this point, but we know the names "Reed," "Reed Krakoff," and "RK" have all been registered with the United States Patent and Trademark office, along with a selection of custom logos.

It's thought the trademark may be used for ready-to-wear fashions, leather goods, personal care products, or hotel and restaurant services. That's a fairly diverse collection of ideas, so my guess is that no one really knows!

At this point Coach will only say that they always have new projects in development. Whatever it is, it's bound to be exciting. Reed Krakoff has worked with Ralph Lauren and Tommy Hilifger, so I'm sure he's learned a thing or two about building a personal brand.

[Source: Luxist]
[Image Source: Colros/Flickr]

Coach Handbags on eBay

Coach is fighting back against the financial crisis with their new budget-friendly line, Poppy. As its name suggests, Poppy is a fresher, more youthful collection than its parent line.

"Poppy offers a different attitude that is younger in spirit," said Coach's executive creative director, Reed Krakoff. "It's playful, with more prints, interesting fabrics and more experimentation. [These ideas] are always countered with a more classic shape or a more traditional construction."

This glam red sequined tote is the perfect example of that philosophy. The Poppy collection will also feature pochettes, footwear, watches, eyewear, and even tiaras! What fun!

Coach knows its teen and young adult target market don't have a lot of cash to splash around, so accessories will start from $198. You can snare some of the high-end items for just $598. You've got some time to save your pocket money for those big ticket items, with the collection slated to appear in stores and online in July.

[Source: Stylecaster]

Coach Tote Bags on eBay

Coach bags have been popular for a good few years now with a highlight of 2006 being Denise Richards caught sporting a blue Coach tote bag with a fluffy sheepy trim.

During 2007 Coach bags have continued to see huge popularity with WWD announcing Coach as the number one designer brand of 2007 beating Louis Vuitton and Gucci.

We also saw Reed Krakoff spinning off Coach's Legacy Collection in an effort to reclaim the fragile foothold as a luxury brand. Reed Krakoff isn't the only brand imitating Coach with Marks & Spencer also creating a Coach-style handbag a couple of years back. Read the rest of this entry »