Hermione Granger is all grown up now. Emma Watson, of Harry Potter movie fame, is the star of Burberry's most current advertising campaign.

When I first heard the rumors of the starlet appearing in the ads, I wasn't sure what to expect of her following in the footsteps of previous Burberry fashion models like Kate Moss and Lily Donaldson. Well, I was pleasantly surprised and even a little taken aback by this young actress' work for the campaign.

Let me just say that this girl knows how to work a camera. With some dramatic eye make-up and a few pouty-lipped male co-stars, Watson has transformed from pretty 19-year old gal to gorgeous fashion icon.

Of course, she's had a little experience in the modeling department, even having a personal session with Karl Lagerfeld for a recent photo shoot. It's not that I didn't think she'd do a nice job for Burberry. I just didn't expect such a lovely, mature look from her. She brings both youthfulness and class to the brand at the same time.

Some of the fall/winter Burberry handbags in the ads nearly take over Watson's small frame, though. I guess the oversize trend isn't going anywhere anytime soon. Click here to see more of the campaign.

[Source: StyleList]

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Burberry has released the lush images of its Spring 2009 campaign. And what better place to photograph a spring collection than outside amongst greenery? Petersham Nurseries just outside London was the chosen location for these organic advertisements.

The label paid tribute to its roots, with creative director Christopher Bailey recruiting Mario Testino to shoot an all-British cast. Professional models Lily Donaldson, Eden Clarke, Alexina Graham, and Richard Wyndham star alongside actor Alex Pettyfer, musicians George Craig and Sam Beeton, and photographer Emily Hope.

They're all wearing natural makeup to ensure they don't show up Burberry's statement jewelry, patterned dresses, trench coats, and of course, stunning handbags.

"I wanted the mood to be gentle, relaxed, romantic, and about a quiet, beautiful sense of luxury," Christopher Bailey told WWD.

There are so many gorgeous images in this collection, but I can't resist this photo of Lily Donaldson carrying the fabulous plaid Gardener Bag. Its large size and versatile monochromatic color scheme should make this stylish tote a massive hit.

We can expect to see this photo, and the others in the collection, in the February editions of our favorite fashion mags.

[Source: FabSugar]

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